KPI Dashboard Examples

Get a head start on your performance tracking

What is a KPI Dashboard?

A KPI Dashboard is a visualization tool that takes raw data, metrics, or KPIs and displays this information in simple charts and graphs. Business owners and managers use these dashboards to track and analyze performance towards goals and business objectives efficiently.

Benefit from a range of industry-focused KPI dashboards

It's always great to get a kick start on any business process. From pre-built financial reports to email marketing templates - these little gems of knowledge save not only precious time and effort but also offer valuable tips and provide alternative methods of doing things that we may just have missed.

So, we've put together some expert inspired dashboard examples from various industries and department. They are flexible, highly customizable, and easy to implement, so both beginners and performance experts can benefit from a solid starting point for tracking KPIs, metrics, or business data.

Sales Dashboard

This sales dashboard looks at the different sales metrics and KPIs across an organization. For example, Sales leaders need to have performance information available at-a-glance; they need to see the status of leads and opportunities and have real-time answers to questions like; are teams or individuals achieving their goals? Are those opportunities turning into sales?

Motivating teams and individuals by openly displaying a sales leader board on any monitor or device is a great way to automate performance.

Sales Dashboard Example

SaaS Dashboard

In the world of Software as a Service, data generates at a fantastic pace. Keeping on top of this volume and filtering the measures into a use-able format can be a daunting task. SaaS focused graphs and charts can highlight the most critical metrics to tell a story of the customer journey. How many visitors, conversion percentages, and the all-important churn rate.

Having this information conveniently accessible via a KPI dashboard enables you to monitor the impact of even small changes that help convert prospects into loyal customers.

SaaS Dashboard Example

Marketing Dashboard

A Marketing dashboard is a single point of focus for all your marketing channel activities. From traditional forms of lead generation through to email and social media marketing - just about every kind of digital endeavor can be tracked with metrics or Key Performance Indicators.

Marketers get a complete understanding of the cost and success of these promotions, campaigns, and channels.

Marketing Dashboard Example

Manufacturing Dashboard

In the manufacturing industry, efficiency is king. Ensuring that machines and processes are running at their optimum can be the difference between success and failure. Monitoring capacity and productivity data is the first step. Turning this data into easy to understand visuals such as graphs and charts on a dashboard is the second - and an essential part of the optimization process. Use KPIs and metrics to spot any potential problems in the process and uncover opportunities to grow.

Manufacturing Dashboard Example

Financial Dashboard

A Financial Dashboard is a crucial tool for making decisions that will affect a company's future finances. They often take complicated financial KPIs such as revenue, expenses, and tax calculations and turn them into easy to understand, actionable visuals. They are providing an instant view of the organization's financial health.

Financial Dashboard Example

Retail Dashboard

Retailers can benefit from insights into consumer behavior, seasonal variance, and inventory levels on a single dashboard. Knowing more about customers' buying habits can increase sales and customer satisfaction by tracking a series of specific KPIs.

Knowing your busy times and comparing them with previous periods can help with projections and growth forecasts. Stock and inventory gauges can assist with supply efficiencies and avoid embarrassing fulfillment issues.

Retail Dashboard Example

Human Resources Dashboard

Like so many of today's business departments, Human Resources manage an ever-increasing variety of tasks. With this dashboard, you can focus on keeping on top of staffing needs, reducing absenteeism, and increasing productivity. Overall recruitment effectiveness, both external and internal, can also be monitored - and the success of those strategies optimized to reduce costs.

Human Resources Dashboard Example

E-Commerce Dashboard

This E-commerce dashboard is a great way to track the Key Performance Indicators needed to monitor the almost constant stream of data generated from online sales. Connect all the disparate elements such as transactions, website metrics, and marketing channels into a single, easy to understand narrative of your data. Translate these insights into actionable goals that will accelerate your online business.

E-Commerce Dashboard Example

Customer Service Dashboard

Merely relying on customer satisfaction surveys is not enough to gauge your support success.

Keeping customers happy and informed is the number one factor in retaining them as customers. Tracking and visualizing the right customer service KPIs on a dashboard will highlight areas within your department where your both excelling and under-performing, allowing you to adapt or add processes that best help their needs.

Customer Service Dashboard Example

Rental and Lettings Dashboard

Keeping on top of those Key Indicators associated with renting and letting properties to tenants can be a complicated process.

This KPI Dashboard pulls all the detailed data regarding renting and letting into a single yet straightforward dashboard, highlighting the most important indicators from the average time to rent out a property to the early termination of rental contracts. This dashboard allows you to spot rental trends and gauge market appetite for properties within your portfolio.

Rental and Lettings Dashboard Example

Essential Business Dashboard

For any business, tracking performance is as essential as functions such as sales and customer service. For some, this comes naturally; for others, it can be a daunting prospect. What to track? When to track it? And how to display it are just some of the questions that can have business owners reeling at the prospect.

This dashboard is designed with simplicity in mind. Its five essential and industry generic KPIs get businesses into performance tracking habits - without a prolonged planning period. These KPIs can also act as a base for expanding your KPI tracking and form part of the 5 essential KPIs challenge.

Business Dashboard Example