About Us independent since 2007, building beautifully simple KPI software
SimpleKPI is AI-first KPI software built on a simple belief: tracking your business performance should not need a data department.
Beautifully simple KPI software
We believe software should be fit for purpose, fast and, more importantly, simple to use. SimpleKPI is a KPI Software as a Service (SaaS) application that runs in the cloud, letting you create, manage, and track your KPIs and turn them into clear data visualizations, dashboards, and reports without the complexity of traditional business intelligence tools. It helps you work better, see more, and make smarter decisions for your business.
Take a tour of the softwareHow we got here
Way back in 2007 we were a software development company called Iceberg Software, delivering online applications for clients such as Philips, BAE, and GE. We came together from different backgrounds in development, marketing, data analytics, and design. We were growing and we enjoyed the work, but if we're honest it wasn't what we really loved, and it wasn't why we started the company.
A constant theme among our clients was the need to track, report, and visualize their data without the frustration of large, cumbersome BI systems. So founders Stuart Kinsey and Paulo De Sousa took the plunge: goodbye software development company, hello SimpleKPI. We set out in 2012 with a passion for online software, a small bank balance, and a single aim of providing affordable, easy to use KPI tracking to small and medium-sized businesses (SMEs) everywhere. No venture funding, 100% independent. Our customers are our only investors.
Where SimpleKPI is now
Companies around the world rely on SimpleKPI every single day, in industries as diverse as mining and ice cream production.
- Companies
- 1,000+
- Users
- 30,000+
- Countries
- 90
- Founded
- 2007
A brand you can rely on
Our cloud approach lets organizations such as Merck, G4S, Brother, the NHS, and Bosch visualize their KPIs quickly and conveniently. From the beginning we have been committed to simple, beautiful, easy to use design. Our customers reach for words like "refreshing" and "logical" when comparing us to the crowd of feature-bloated business intelligence tools on the market.
We help our users get the best from the software with priority email support for every account, and customer feedback provides the backbone of every release. Our support portal is continually updated with the latest videos, tutorials, and release notes, and you can learn more about the customers using SimpleKPI to improve their productivity.
Guided by our values, defined by our people
We are based in the UK with a support network that spans the globe. Our people come from all corners of the software world, connected by a passion for creating beautifully simple software.
The analytics landscape never stands still, and neither do we. We listen to our customers, release constantly, and have now built AI into the core of SimpleKPI: describe your business in plain English and it sets up your KPIs and dashboards for you, while its Pulse feed flags significant changes the moment they appear in your data.
Who builds SimpleKPI
Two co-founders, in the product every day. The blog posts, guides and dashboard examples on this site are written and reviewed by them, not by an agency.
Stuart Kinsey, co-founder
Writes on Key Performance Indicators, dashboards, marketing and business strategy, and reviews every page on this site. Has worked in creative and analytical services for over 25 years.
Stuart on LinkedIn
Paulo De Sousa, co-founder
Writes on the technical side of KPI tracking: data, reports and analytics. Has worked in development and SaaS for over 20 years and leads the engineering behind SimpleKPI.
Paulo on LinkedInSay hello
Explore the latest news in our blog section, or find us on the social channels in the footer below. Have a question about SimpleKPI? It would be great to hear from you.
Get in touch