Privacy and Cookie policy


This policy applies across all our websites and services we provide, and any other apps or services we may offer (for example, events or training). These will be refereed to as our 'services'.

When we say 'personal data' we mean information about you, like your name, email address, physical address, payment information, support queries and so on. If you can't be identified (for example, when personal data has been made anonymous and grouped) then this notice doesn't apply.
Check out our terms of use for more information on how we use your other data.

Last updated: 20 May 2018

1. What data of yours do we collect and how?

When you visit or use some parts of our websites and/or services we might ask you to provide us with some personal data. For example, we ask for your contact details when you sign up for a free trial, respond to a job application or an email offer, join us on social media, take part in training and events, contact us with questions or request support. If you don't want to provide us with personal data, you don't have to, but it will mean that you won't be able to use some parts of our websites or services.

Most of information we collect, we collect directly from you. Sometimes we might collect personal data about you from other sources, such as publicly available materials or trusted third parties like our marketing and research partners. We use this information to supplement the personal data we already hold about you, in order to better inform, personalize and improve our services, and to validate the personal data you provide.

Some information about you is collected automatically when you visit our websites or use our services, like your IP address and browser information. Your IP address is collected for security and to know roughly where you are in the world to personalize your experience. Your browser and OS information is stored to help support you if you have any issues using our services. We collect information when you navigate through our websites, including what pages you looked at and what links you clicked on. This information is important as it helps us improve the service we provide to you by monitoring performance and what needs to be improved.

Some of this information is collected using cookies and similar tracking technologies. Which are detailed under the cookies section below.

2. What do we use your personal data for?

Your personal data is used solely for improving your experience of SimpleKPI and as a means for us to provide the following:

  • Support material or information you requested, or based on your use of the application to help you get the most of the product.
  • To keep you updated with any updates, notices or anything relevant to your use of the SimpleKPI application and it's websites.
  • Asking you for feedback or to take part in any research we are conducting which you will have the ability to ignore or opt out of.
  • To assist you with any support you need via any of our communication channels.
  • To help us detect and prevent any fraudulent or malicious activity, and make sure that everyone is using our websites and services fairly and in accordance with our terms of use.
  • We may use the personal data we collect about you and other users of our websites and services (whether obtained directly or from third parties) to produce anonymous and grouped analytics and reports, which we may share publicly.

3. How we share and store your data?

We have legal obligations, under the Data Protection Act 1998, to collect any personal information that you provide to us fairly. Each time you provide us with personal information we will let you know how we intend to use it. We will hold your personal information securely and will only keep it for as long as you use the service that you have requested.

All your personal data is stored on secure Microsoft Azure servers within the European Union and is protected using data masking and encryption techniques. We share your payment details securely with Stripe (our payment provider) and with SendGrid (our email provider). We do not share your personal data with any other third party providers or any other applications or services.

We will only share your personal data to regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws or regulations, or to exercise, establish or defend our legal rights. Where possible and appropriate, we will notify you of this type of disclosure.

4. How long do we store your personal data for?

The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with a service you’ve requested or to comply with applicable legal requirements).

Typically most personal data from a trial will be stored for up to four months then be completely deleted from all databases and backups.

5. Your rights

When it comes to marketing communications, you can ask us not to send you these at any time – just follow the unsubscribe instructions contained in the marketing communication, or send your request to

You also have rights to know what personal data we hold about you, and to make sure it's correct and up to date. You can request a copy of your personal data or ask us to restrict processing your personal data or delete it.

If you're not happy with how we are processing your personal data, please let us know by sending an email to We will review and investigate your complaint, and will get back to you within a reasonable time frame. You can also complain to your local data protection authority. They will be able to advise you how to submit a complaint.

6. What is a cookie and how do we use them?

Cookies are small text files that websites save to your computer. The cookies used by SimpleKPI don't contain any of your personal information, and we can't use them to find out who you are. A cookie often includes a randomly generated number which is stored on your device. Many cookies are automatically deleted after you finish using the website.

When you enter our site your computer will automatically be issued with a cookie. Cookies are devices that identify your computer to our server and personalize the site for your future use. Cookies only record the areas of our site that a computer has visited. A cookie will not provide us with any personal information. Therefore, if you have not supplied us with any personal information, you can still browse our site anonymously. If you do not want a cookie you can set your browser to deny it. A cookie is required to login to the SimpleKPI application as it securely stores your login for your session.

Improving users' experience
SimpleKPI works to make sure that users of its websites have the best possible experience. This means that the user doesn't have to repeat some actions unnecessarily. For example, if you increase the text size while you're on the SimpleKPI website, a cookie that remembers your preferred text size might be set, so that when you go to another page on the site, you don't have to change your setting again.

Measuring websites' performance
We may also set a cookie on a user's computer in order to monitor visitor numbers. No personally identifiable information such as your name or address is collected as part of this process.

Supporting users' sharing of information through social media
Sharing is a key part of how people access and use information. Social media networks are a popular way of doing this. To enable people to share KPI information in this way. The owners of these social media networks may place cookies on users' devices and their use of these cookies will often be explained in their own cookie policies. SimpleKPI has no control over these companies' cookies policies.

7. What is an IP Address?

If you are connected to the Internet you will have an IP Address. The address will be automatically collected and logged as part of the connection of your computer to our web server and may be used to determine the total number of visits to each part of the site. It is also used to determine rough country location and helps in identifying potential malicious activity.

8. Who are we and how to contact us?

When we refer to 'we', it refers to SimpleKPI which is wholly owned by SimpleKPI Ltd. Our headquarters are in the United Kingdom and our address details are available on our Contact page.

SimpleKPI Ltd (company number 6191007) will act as a controller of your personal data within the European Union.

9. Additional Information regarding the General Data Protection Regulation ("GDPR")

More information on compliance and the additional protections it provides can be found here: GDPR