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Call Center focused KPIs Template

Essential customer service KPIs; measure, monitor and improve your call center performance.

13 KPIs included

About this template

A set of KPIs aimed at calls centers and companies who handle customer calls internally. This template is designed to track service levels, Call Handle Time resolutions and Customer Satisfaction. Each KPI within the template has been selected by call center experts to offer a base set of KPIs in which to create or optimize your own customer service KPI strategy. These KPIs offer a best practice approach to call center and customer service related calls.

What this template measures

This template treats a call center as one chain rather than a pile of phone statistics. Volume lands first in Inbound Calls. The queue then decides what happens to it, which is what Average Wait Time, Service Grade and Abandoned Calls measure. The conversation itself shows up in Call Handle Time and First Contact Resolution, and the outcome lands in Customer Satisfaction and Call Conversions. Read in that order, the 13 KPIs explain each other. A jump in abandoned calls nearly always has a wait time story behind it.

The cost side is deliberately short. Call Center Expenses, Cost Per Call and Agent Days Worked sit in the set so better service can be weighed against what it costs to deliver. A desk can always answer faster by adding people. Whether that was worth doing is a question only these three can answer.

Two of the 13 are better built as calculated KPIs than typed in. Calls Conversion Percentage comes from Call Conversions against Inbound Calls, and Cost Per Call from Call Center Expenses against volume. Build both with a formula over your existing KPIs and they stay current as the source numbers move. Service Grade can work the same way if you would rather see a percentage than a raw count.

Who uses it

Call center managers live in the top half of this set. Average Wait Time, Service Grade and Abandoned Calls tell them whether today is going wrong while there's still a shift left to fix it. Team leaders use Call Handle Time next to First Contact Resolution in coaching, since those two together separate a fast agent from a rushed one. Resource planners watch Inbound Calls against Agent Days Worked, which is the staffing question in its simplest form.

Finance and the leadership team rarely want the queue detail. They ask two things of this template: are customers satisfied, and what does each call cost? Customer Satisfaction and Cost Per Call answer both. Sales-led operations add Calls Conversion Percentage to show the phones paying for themselves.

Setting targets

Run the set for a month before committing to a single number. A target set on assumption tends to get quietly ignored by week three, and your own baseline is the only defensible place to start. Direction beats precision early on: Average Wait Time and Abandoned Calls trending down, First Contact Resolution and Customer Satisfaction trending up, Cost Per Call holding steady as volume grows. Service Grade is the one worth checking before you set anything, because the definition here is inbound calls answered within 10 seconds. Confirm your phone system reports the same window.

Once a few months of history exists, Kip, the built-in AI, can suggest targets from your own data and flag indicative benchmarks. Those benchmarks are AI estimates rather than real peer data, so use them as a sanity check on a number you already had in mind.

Common mistakes to avoid

  • Call Handle Time is not a target on its own. Short calls that come back tomorrow cost more than long ones that finish the job. Pair it with First Contact Resolution, or leave it untargeted.
  • Reporting Total Answered Calls without Inbound Calls. Answered volume looks healthy in almost any month, because the callers who gave up are not in it. The gap between the two is the number that matters.
  • Nobody owns half the set. A KPI with no name against it gets no data, and a half-updated template is worse than a short one that is current. Assign an owner and an update frequency on day one.
  • Redefining what counts as a resolution partway through the year. It is a small edit that erases the trend, and the trend is the whole reason for keeping the history.

KPIs in this template

Average Wait Time

The number of seconds a caller has to wait

Service Grade

The number of inbound calls answered within 10 seconds

Inbound Calls

The total number of answered and unanswered calls

Total Answered Calls

The number of calls answered

Call Handle Time

The average length of a call

Abandoned Calls

The total number of abandoned calls

Call Conversions

The number of calls converted to sales

Calls Conversion Percentage

The percentage of calles converted to sales

First Contact Resolution

The number of resolutions completed on first call

Customer Satisfaction

Customer Satisfaction Percentage

Call Center Expenses

Total expenses for the call center

Cost Per Call

Total call center costs divided by the number of calls handled

Agent Days Worked

The number of agent days worked this month

Frequently asked questions

How do I import this template into SimpleKPI?

Sign in, or start the 14-day free trial, which needs no credit card. Then choose the Call Center focused KPIs template when you add KPIs. All 13 arrive with their names and descriptions in place, and you set the units, targets and update frequency from there. Nothing is locked afterward.

Can I add my own KPIs or delete the ones I don't need?

Yes. The template is a starting point, not a fixed list. Delete anything you can't feed with real data, rename KPIs to match your internal wording, and add your own alongside them. Unlimited KPIs are included in the one flat price, so a longer list costs nothing extra.

Where does the call data come from?

Most teams export from their phone system or contact center platform and bring the numbers in as a spreadsheet, where Smart Import maps the columns to the right KPIs. The developer API covers anything you want to push in automatically. Call volumes usually go in daily, costs monthly.

What targets should I set for these call center KPIs?

Set them from your own baseline rather than a figure found online, because wait times and handle times vary widely by call type and industry. Measure the same way for a month, then set targets a little ahead of what you actually achieved. Tighten them as performance improves.

See these KPIs in action on the customer service KPI dashboard example, or import the set straight into SimpleKPI's KPI dashboards: one flat price, unlimited users and KPIs.

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