SaaS KPIs Template
Focus on performance and growth by implementing these 25 fundamental SaaS KPIs.
About this template
25
A set of Key Performance Indicators (KPI) aimed specifically at SaaS businesses. The KPIs in this template can help track and visualise performance in areas such as, customer acquisition, conversion ratios and account churn, as well as financial KPIs covering monthly recurring revenue (MRR) and revenue expansion metrics. Each KPI within this template has been specifically selected from experienced SaaS professionals, ensuring a best of class approach to performance management.
Start a Trial with this templateKPIs in this Template:
Account Churn %
The percentage of accounts that have cancelled this period
Active accounts
The total number of active / paid accounts
Bugs Reported
The number of bugs reported this period
CAC
Cost to Acquire Customers
Canceled Demos / Webinars
The number of canceled demos / webinars this period
Churned Accounts
The number of cancelled accounts this period
Converted Trials
The number of trials converted into paid accounts
Cost per paid account
The total cost of obtaining a new account
Cost per trial
The cost per trial
Customer Lifetime Value (CLV)
Customer Lifetime Value of existing customers
Customer Retention Rate
The rate at which you are retaining customers
Demo Requests
The number of demo requests
Live Demo / Webinar completion
The number of live demos / Webinars completed this period
Monthly Unique Visitors
The number of unique web users / visitors per month
MRR
Monthly Recurring Revenue
New Trial Accounts
The number of new trial accounts
Online Marketing Spend
The total marketing costs including salaries, PPC, Advertising, PR
Releases
The number of releases this period
Revenue Churn %
The percentage of cancelled account per percentage
Trial Conversion
Trial Conversion Rate
Trial Conversion Percentage
The percentage of trials converted into paid accounts
Trials
The number of trials this period
Users to Conversions
The number of web users / visitors to converted customers
Visitor / Trial Percentage
The number of visitors that convert into new trials
Webinar / Demo success
The number of Demos / Webinars into paid accounts