Retail KPIs Template

16 KPIs that every retail outlet needs to know.

About this template

# of KPIs:

A Retail focused KPI template designed to help all facets of retail outlet performance across multiple industries. This template assists in monitoring Retail KPIs such as cost of goods, Gross Margin, Retail Price and Net Sales. Each KPI has been designed to offer a manageable set of Retail KPIs – which will provide a standard approach to Retail KPI performance tracking.

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KPIs in this Template:

Average Basket Spend

The average amount spent per transaction

Average Shopping Time

The average shopping time for the period

Cost of Goods

The retail price minus the markup = Cost of Goods

Customer Retention

The number of repeat customers compared to first time purchasers

Fixed Cost Per period

The total cost of opening for the period

Gross Margin

Total sales minus the cost of goods

Gross Sales

The total value of all sales

Net Sales

Gross Sales - Returns and Allowances

Offline Sales

Offline Sales / In-Store

Online Purchases

Online purchases

Online Vs Instore purchases

The percentage of online to store purchases

Retail Price

The total cost of Goods plus the markup

Returns & Allowances

The valus of Returns & Allowances

Shop Visitors

the number of visits

Transaction Count

The amount of transactions

Visitor buying Ratio

Visitors buying ratio