Marketing KPIs Template

Track and convert more leads with these 12 Key Indicators

About this Template

12 KPIs

A carefully selected set of Marketing focused KPIs aimed at marketing and advertising professional. These KPIs can help track and improve performance in areas such as lead generation, conversion rates and marketing costs. Each KPI selected for this template has been proposed by marketing professionals for a best practise approach to measuring your marketing efforts.

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KPIs in this template

  • Advertising Response Rate

    The number of people who responded to advertising campaigns.

  • Cost Per Lead

    The average cost for each inbound lead

  • Inbound Leads

    The total number of generated inbound leads across all channels

  • Marketing Budget Remaining

    Expenses versus budget year to date

  • Marketing Spend to Date

    Total spend including internal and external costs

  • Net Promoter Score

    Customer Satisfaction

  • Social Reach: FB followers

    The total number of new followers this period

  • Social Reach: Instagram Followers

    The total number of new followers this period

  • Social Reach: LInkedIn Followers

    The total number of new followers this period

  • Socila Reach: Twitter Followers

    The total number of new followers this period

  • Unique Website Visitors

    The unique website visitors this period

  • Visitor to conversion Rate

    The percentage of visitors who complete a given goal

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