Marketing KPIs Template

Track and convert more leads with these 12 Key Indicators

About this template

# of KPIs:
12

A carefully selected set of Marketing focused KPIs aimed at marketing and advertising professional. These KPIs can help track and improve performance in areas such as lead generation, conversion rates and marketing costs. Each KPI selected for this template has been proposed by marketing professionals for a best practise approach to measuring your marketing efforts.

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KPIs in this Template:

Advertising Response Rate

The number of people who responded to advertising campaigns.

Cost Per Lead

The average cost for each inbound lead

Inbound Leads

The total number of generated inbound leads across all channels

Marketing Budget Remaining

Expenses versus budget year to date

Marketing Spend to Date

Total spend including internal and external costs

Net Promoter Score

Customer Satisfaction

Social Reach: FB followers

The total number of new followers this period

Social Reach: Instagram Followers

The total number of new followers this period

Social Reach: LInkedIn Followers

The total number of new followers this period

Socila Reach: Twitter Followers

The total number of new followers this period

Unique Website Visitors

The unique website visitors this period

Visitor to conversion Rate

The percentage of visitors who complete a given goal