Explaining OSOV the social media KPI

Paulo De Sousa Published: 

We love social media, it allows us to engage in an online conversation with our users and learn what we’re doing right. More importantly it also lets us find out what we're not so good at. The more we tweet and blog, the more we learn about what our customers like, want and ultimately need SimpleKPI to do.

We are a great fan of monitoring our ‘Online Share of voice’ (OSOV) – the collective opinions of positive, negative and neutral comments that we hear. Many companies now see the benefits of monitoring their OSOV, both in terms of short term feedback such as new product launches or long term goals of brand value perception.

Collecting this data is not as difficult as you might think. All the hard work is handled by a growing number of tools such as Radian 6, Brandwatch and Lithium that allow you to get at the data you need.

Then it’s just a simple case of adding your new OSOV KPI to your SimpleKPI account, this can then be refined to show positive, neutral and negative values against your competition.

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