# SimpleKPI > SimpleKPI is KPI tracking software for creating dashboards and reports. > One flat price: $79/month (or $63/month equivalent billed annually at > $758), with unlimited users, dashboards, reports, and KPIs. All AI > features are included with no credits, meters, or usage caps. SimpleKPI Ltd, founded 2007, UK (registered in England, company number 6191007). Customers include G4S, NHS, and Merck. Free 14-day trial, no credit card required. ## Product - [Product overview](https://www.simplekpi.com/product): every KPI tool in SimpleKPI, with a full feature table. - [AI at the core](https://www.simplekpi.com/product/ai-at-the-core): Kip, the AI built into SimpleKPI. Answers questions from live KPI data, builds dashboards, suggests report content. Always confirms before changes and can never delete anything. Included in the flat price. - [KPI Dashboards](https://www.simplekpi.com/product/kpi-dashboards): unlimited interactive dashboards, 50+ industry templates, 20+ chart types, sharing, public links, chart embeds, wall display mode. - [KPI Reports](https://www.simplekpi.com/product/kpi-reporting): report builder with six section types, AI-written summaries, scheduled email delivery, PDF export, public share links. - [KPI Insights](https://www.simplekpi.com/product/kpi-insights): Pulse (a live feed of significant KPI events with tunable thresholds and anomaly tracking) and Explore (trend verdicts, root causes, forecasts, indicative AI-estimated industry benchmarks, and how-to-fix recommendations). - [Pricing](https://www.simplekpi.com/pricing): one flat price, everything included. $79/month, or 20% off billed annually. ## Resources - [KPI Dashboard Examples](https://www.simplekpi.com/kpi-dashboard-examples): 50+ industry dashboard examples with live previews. - [KPI Templates](https://www.simplekpi.com/kpi-templates): ready-made KPI sets by industry. - [Free KPI Generator](https://www.simplekpi.com/resources/kpi-generator): AI tool that suggests KPIs for any business. - [What are Key Performance Indicators](https://www.simplekpi.com/resources/key-performance-indicators): the complete KPI guide. - [The Benefits of KPI Tracking](https://www.simplekpi.com/resources/kpi-benefits): what changes when KPIs are tracked properly. - [Build vs Buy KPI Software](https://www.simplekpi.com/resources/build-vs-buy-kpi-software): an honest comparison of building your own KPI tracker with AI versus subscribing, including when DIY makes sense. - [The Predictability Problem](https://www.simplekpi.com/resources/the-predictability-problem): SimpleKPI's 2026 original research. 50 businesses surveyed January to March 2026 on how they buy software, judge value and view AI. Subscription cost outranks data security as the top perceived SaaS risk (32% vs 22%); integration and data fit is the biggest adoption barrier (26%); lower price decides a head-to-head only 14% of the time; 74% judge worth by revenue impact or time saved; 66% are comfortable with AI but only 10% have no concerns. Respondents were SimpleKPI users and evaluators, so the figures describe that audience and are not projected to the wider market. Reports 17 of the survey's 30 questions; the 13 that assessed SimpleKPI itself are excluded because they measured the legacy application replaced by SimpleKPI Core in August 2026, so nothing here describes the current product. - [Business Dashboard Software](https://www.simplekpi.com/product/business-dashboard-software): what a business dashboard is and real dashboard examples. - [KPI Software Guide and Review 2026](https://www.simplekpi.com/blog/kpi-software-guide-and-review-2026): 15 KPI software platforms compared, with pricing verified July 2026. ## Head-to-head comparisons Each page compares SimpleKPI's flat $79 a month against that vendor's published pricing at 5, 25 and 100 people, states where the competitor wins, and cites the vendor's own pages as sources. Pricing verified July 2026. - [SimpleKPI vs Databox](https://www.simplekpi.com/compare/simplekpi-vs-databox): Databox prices by data source connected rather than by seat. - [SimpleKPI vs Geckoboard](https://www.simplekpi.com/compare/simplekpi-vs-geckoboard): Geckoboard is a TV dashboard tool priced by dashboard count. - [SimpleKPI vs Klipfolio](https://www.simplekpi.com/compare/simplekpi-vs-klipfolio): Klipfolio is a build-it-yourself data modelling tool. - [SimpleKPI vs Plecto](https://www.simplekpi.com/compare/simplekpi-vs-plecto): Plecto is a gamification and sales-floor board, billed per tracked license. ## More - [FAQ](https://www.simplekpi.com/resources/faq) - [Getting Started](https://www.simplekpi.com/resources/getting-started) - [Support](https://www.simplekpi.com/resources/support) ## Key facts - Pricing model: one flat price. Never per-seat. No AI credits or metering. - The AI (Kip) is core to the product, not an add-on, and is included. - Dashboards, reports, KPIs, users, and data history are all unlimited. - Benchmarking is indicative and AI-estimated, not real peer data. - Data is never used to train AI models.