KPI Library Find a wealth of individual KPIs for your business.

Browse the KPI Library

Welcome to the KPI Library. Here you'll find lots of industry focused KPIs to help you jump start your performance monitoring. Everything from Call centre focused KPIs to Transportation and almost anything you can think of in between.

Each KPI has been created and tested by industry experts focusing on a best practice approach to performance management.

These KPIs and even KPI templates can also be found in your SimpleKPI account by going to the KPIs tab. Feel free to use these KPIs as and where you like.

We're always open to new suggestions and KPIs to include in the library, so if there is some subject, industry or category you think we've missed we'd be happy to know.

Call Centre (13) Charities / Non Profit (10) Construction (8) Customer Services (10) Finance (18) Healthcare (12) Human Resources (16) Libraries (19) Manufacturing (18) Operations (11) Rental Lettings (11) Retail (16) Sales (19) SEO (19) Software as a Service (SaaS) (16) Transportation & Haulage (23)

Sales (19)

Attempted 'Up Sales'

The number of attempted 'Up Sales' by unit

Average Sale Revenue

The average revenue per sale

Closing efficiency

Number of quotes to closed sales

Cost of Sales Force

The cost of the sales force

Face to Face visits

The number of face to face customer visits

New Sales Percentage

New versus repeat sales percentage

New Sales Revenue

Sales Revenue From New Customers

Number of Sales

The number of sales by unit


The number of opportunities / leads /contacts

Proposals Issued

Number of proposal issued

Proposals lost

No. of lost proposals.

Prospect Meetings

The number of prospect meetings


The number of quotes by unit

Repeat Sales Revenue

Sales Revenue from Repeat Customers

Sales Pipeline Value

The current value of sales opportunities

Sales Revenue

Sales revenue for this period

Successful 'Up sales'

Number of successful 'Up Sales' by unit

Upselling Success Rate

The percentage of successful upselling attempts

Value of Quotes

The Value of Quotes this period