KPI Library Find a wealth of individual KPIs for your business.

Browse the KPI Library

Welcome to the KPI Library. Here you'll find lots of industry focused KPIs to help you jump start your performance monitoring. Everything from Call centre focused KPIs to Transportation and almost anything you can think of in between.

Each KPI has been created and tested by industry experts focusing on a best practice approach to performance management.

These KPIs and even KPI templates can also be found in your SimpleKPI account by going to the KPIs tab. Feel free to use these KPIs as and where you like.

We're always open to new suggestions and KPIs to include in the library, so if there is some subject, industry or category you think we've missed we'd be happy to know.

Call Centre (13) Charities / Non Profit (10) Construction (8) Customer Services (10) Finance (18) Healthcare (12) Human Resources (16) Libraries (19) Manufacturing (18) Operations (11) Rental Lettings (11) Retail (16) Sales (19) SEO (19) Software as a Service (SaaS) (16) Transportation & Haulage (23)

SEO (19)

Average site time

The average visitor time on the website

Blog Posts

The number of blog posts this period

Bounce Rate

The bounce rate this week

Case Studies

The number of case studies this period

Clicks from Google

The number of clicks from Google

Goal Conversion Rate

The percentage of visitors to a site that have completed a set action or goal

Google impressions

The number of Google impressions this week

Inbound Links

The number of inbound links to your website

Keyword position

The position of searched keyword

Natural Search Traffic

The number of visits coming from natural searches

OSOV - Online Share of Voice

The ratio of positive, negative and neutral comment about your product, service or company

PPC Traffic

The number of cisitors from PPC

Press Release

The number of press releases this period

Returning visitors

No. of Returning Visitors to your website

SMM Post Activity

The number of posts, blogs or tweets this period


The number of tweets this period

Unique website visitors

The total number of uniquw visitors this period

Webinars this period

The number of webinars produced this period

White Papers

The number of white papers produced and distributed this period