KPI Library Find a wealth of individual KPIs for your business.

Browse the KPI Library

Welcome to the KPI Library. Here you'll find lots of industry focused KPIs to help you jump start your performance monitoring. Everything from Call centre focused KPIs to Transportation and almost anything you can think of in between.

Each KPI has been created and tested by industry experts focusing on a best practice approach to performance management.

These KPIs and even KPI templates can also be found in your SimpleKPI account by going to the KPIs tab. Feel free to use these KPIs as and where you like.

We're always open to new suggestions and KPIs to include in the library, so if there is some subject, industry or category you think we've missed we'd be happy to know.

Call Centre (13) Charities / Non Profit (10) Construction (8) Customer Services (10) Finance (18) Healthcare (12) Human Resources (16) Libraries (19) Manufacturing (18) Operations (11) Rental Lettings (11) Retail (16) Sales (19) SEO (19) Software as a Service (SaaS) (16) Transportation & Haulage (23)

Software as a Service (SaaS) (16)

Active accounts

The total number of active / paid accounts

Bugs Reported

The number of bugs reported this period

Canceled Demos / Webinars

The number of canceled demos / webinars this period

Converted Trials

The number of trials converted into paid accounts

Cost per paid account

The total cost of obtaining a new account

Cost per trial

The cost per trial

Demo Requests

The number of demo requests

Live Demo / Webinar completion

The number of live demos / Webinars completed this period

Multiple Logins

The amount of users that login more than once

New Data import

The number of accounts that have added their own data

New Trial Accounts

The number of new trial accounts

Online Marketing Spend

The total cost of online marketing this period


The number of releases this period

Trial Conversion Percentage

The percentage of trials converted into paid accounts

Visitor / Trial Percentage

The number of visitors that convert into new trials

Webinar / Demo success

The number of Demos / Webinars into paid accounts